Black Friday 2023: Your ultimate guide and what to expect

Last Updated 11 Oct, 2023

Black Friday is back, and this year’s outstanding deals are on track to blow your socks off like never before. It’s the day of the year when our favourite brands pull out all the stops and announce truly unbeatable discounts and deals across hundreds of best-selling products.

So what makes the Black Friday bonanza different to any normal sale? To put it simply: the nation’s top retailers save their very best deals until the Black Friday period, so you can expect prices to be slashed like never before. Discounts span across fashion, laptops, TVs, kitchen appliances, furniture, travel and more.

As with any limited-time flash sale, the biggest steals get snapped up super quick, which is why preparing your plan of action before the big day is key. And while there are plenty of theories on how the highlight of any shopper’s calendar started, one thing that’s certain is that Black Friday won’t show signs of slowing down any time soon.

When is Black Friday 2023?

This year, Black Friday falls on Friday 24th November. The shopping event is always the Friday after Thanksgiving in America (and still promises top Black Friday deals for US brands across the pond too), with exciting discounts rolling over throughout the weekend and ending with the tech-heavy bargain extravaganza that is Cyber Monday on Monday 27th November. With Black Friday falling on the 24th, eager bargain hunters have exactly a month to secure the best deals in time for Christmas.

When will deals be going live?

Don’t be fooled into thinking Friday 24th November is your only time to strike a fabulous deal. Plenty of retailers choose to release their deals early, with some starting as early as the beginning of November. You can get the lowdown by following your favourite retailers on social media so you can make sure your Christmas shopping kicks off with a bang.

Looking at previous years’ Black Friday blowouts, online behemoth Amazon are known for releasing their first foray of deals before the big day, often sending keen shoppers into a bargain hunting frenzy. This year, we’re predicting more high street giants will be following suit, with brands like Argos, Currys and Footasylum usually launching eye-watering discounts over a week before the big day.

How can I find the best deals?

While there will be plenty of epic deals to get your hands on in the run up to Black Friday, sifting through them to find the best value bargains can sometimes be tricky. Here at our savvy team of deal hunters will be doing the hard work for you, finding and sharing the biggest and best deals on everything from the latest 4K UHD TVs to European holidays and wireless headphones.

Bookmarking this site to your favourites means you’ll waste no time in bagging the biggest steals as soon as they go live. Plus, why not keep up-to-date with our colleagues over at for even more fantastic Black Friday deals for all the top brands including Nike, John Lewis and Very?

Give our Black Friday shopping tips a read ahead of the big day to ensure you’re well versed on finding the best deals ahead of time. Our savvy shopping tips specifically geared towards the Black Friday sales include creating online accounts with your favourite retailers before the big day for a quicker checkout process, finding out which brands will be offering price match, and using price comparison tools.

What brands will be getting involved?

This year, hundreds of the biggest tech, fashion, sports, homeware and lifestyle retailers are set to slash their prices. Brands like Currys,, Argos and John Lewis are known for their truly outstanding discounts on big brand tech including televisions, gaming consoles, kitchen gadgets, laptops, smartphones and home devices. Our complete guide on 2023’s biggest Black Friday tech retailers includes even more tip offs about what to expect this year.

When it comes to fashion, plenty of high street labels are expected to join the party. Whether you’re revamping your wardrobe with winter staples or finding the perfect bag for your Christmas party, look out for bargains galore at retailers like New Look, Monsoon, Accessorize and SHEIN. Have a read of our Black Friday fashion round up for exclusive fashion saving tips for 2023.

It’s no secret that Black Friday is a great time to start Christmas shopping. With epic deals at places like Boots, GAME and Lookfantastic, it’s never been easier to find gifts for the entire family for less. Whether it’s a perfume gift set for your sister or the latest FIFA game for your partner, it’s worth holding off to see what mammoth gift-focused Black Friday deals you can nab this year.

What were the best deals from last year?

If last year’s Black Friday spectacular is anything to go by, electricals and tech will be the biggest sellers this year. 2022 saw mega discounts on a lot of Amazon’s own products, including the Kindle, Fire tablets and Alexa smart home devices - all of which were heavily discounted in November.

Playstation 5 and other gaming bundles were also in hot demand, while smartphone retailers like Apple, Samsung and Carphone Warehouse slashed the prices of the latest handsets and pay monthly packages. With plenty of brand new smartphone models like the iPhone 15 being released throughout 2023, we’re pretty certain there’ll be some awesome deals on those come November.

Our favourite deals last year included:

  • Extra 20% off Orders at Dusk
  • £300 off Selected Bookings at TUI
  • Up to 50% off Everything at New Look
  • 25% off Orders Plus Free Gift at Clinique
  • Up to 40% off Orders at Very
  • 10% off Selected TVs in the Black Friday Flash Sale at Samsung