Black Friday 2025: Your ultimate guide and what to expect
First Published 09/06/2019. Updated 16/10/2025
Black Friday is back, and this year’s outstanding deals are on track to blow your socks off like never before. It’s the day of the year when our favourite brands pull out all the stops and announce truly unbeatable discounts and deals across hundreds of best-selling products.
So what makes the Black Friday bonanza different to any normal sale? To put it simply: the nation’s top retailers save their very best deals until the Black Friday period, so you can expect prices to be slashed like never before. Discounts span across fashion, laptops, TVs, kitchen appliances, furniture, travel and more.
As with any limited-time flash sale, the biggest steals get snapped up super quick, which is why preparing your plan of action before the big day is key. And while there are plenty of theories on how the highlight of any shopper’s calendar started, one thing that’s certain is that Black Friday won’t show signs of slowing down any time soon.
When is Black Friday 2025?
This year, Black Friday falls on Friday 28th November. The shopping event is always the Friday after Thanksgiving in America (and still promises top Black Friday deals for US brands across the pond too), with exciting discounts rolling over throughout the weekend and ending with the tech-heavy bargain extravaganza that is Cyber Monday on Monday 1st December. With Black Friday falling on the 28th, eager bargain hunters have exactly a month to secure the best deals in time for Christmas.
When will deals be going live?
Don’t be fooled into thinking Friday 28th November is your only time to strike a fabulous deal. Plenty of retailers choose to release their deals early, with some starting as early as the beginning of November. You can get the lowdown by following your favourite retailers on social media so you can make sure your Christmas shopping kicks off with a bang.
Looking at previous years’ Black Friday blowouts, online behemoth Amazon are known for releasing their first foray of deals before the big day, often sending keen shoppers into a bargain hunting frenzy. This year, we’re predicting more high street giants will be following suit, with brands like Argos, Currys, Very, Boots, John Lewis, Nike and Footasylum usually launching eye-watering discounts over a week before the big day.
How can I find the best deals?
While there will be plenty of epic deals to get your hands on in the run up to Black Friday, sifting through them to find the best value bargains can sometimes be tricky. Here at Blackfridayvouchers.co.uk our savvy team of deal hunters will be doing the hard work for you, finding and sharing the biggest and best deals on everything from the latest 4K UHD TVs to European holidays and wireless headphones.
Bookmarking this site to your favourites means you’ll waste no time in bagging the biggest steals as soon as they go live. Plus, why not keep up-to-date with our colleagues over at Savoo.co.uk for even more fantastic Black Friday deals for all the top brands including Nike, John Lewis and Very?
Give our Black Friday shopping tips a read ahead of the big day to ensure you’re well versed on finding the best deals ahead of time. Our savvy shopping tips specifically geared towards the Black Friday sales include creating online accounts with your favourite retailers before the big day for a quicker checkout process, finding out which brands will be offering price match, and using price comparison tools.
What brands will be getting involved?
This year, hundreds of the biggest tech, fashion, sports, homeware and lifestyle retailers are set to slash their prices. Brands like Currys, ao.com, Argos and John Lewis are known for their truly outstanding discounts on big brand tech including televisions, gaming consoles, kitchen gadgets, laptops, smartphones and home devices. Our complete guide on 2025’s biggest Black Friday tech retailers includes even more tip offs about what to expect this year.
When it comes to fashion, plenty of high street labels are expected to join the party. Whether you’re revamping your wardrobe with winter staples or finding the perfect bag for your Christmas party, look out for bargains galore at retailers like New Look, Monsoon, Accessorize and SHEIN. Have a read of our Black Friday fashion round up for exclusive fashion saving tips for 2025.
It’s no secret that Black Friday is a great time to start Christmas shopping. With epic deals at places like Boots, GAME and Lookfantastic, it’s never been easier to find gifts for the entire family for less. Whether it’s a perfume gift set for your sister or the latest FIFA game for your partner, it’s worth holding off to see what mammoth gift-focused Black Friday deals you can nab this year.
What were the best deals from last year?
If 2024 is any indication, tech and electronics will likely dominate this year. Last year’s sales delivered some standout bargains. Amazon discounted its own hardware - Kindles, Fire tablets and Echo devices all dipped to record lows. Gaming bundles, especially PlayStation 5 sets, were in high demand. Smartphone offers from Apple, Samsung and mobile retailers also drew attention, with generous reductions on flagship models and contract deals.
We saw some of the sharpest deals in these areas:
- PlayStation 5 bundles were dropped to £399 at Argos.
- Apple AirPods Pro 2 went from £229 to £179 at Amazon.
- Meta Quest 3 (512 GB) was reduced to £468.48 from £619.99 at Amazon.
- OLED and premium TVs from LG and Sony were heavily discounted.
- In the UK, deals on smaller tech items, such as earbuds, soundbars, and speakers, drew strong interest, with discounts ranging from 30% to 50 %.
Top 10 redeemed discount codes of Black Friday 2024
- TUI -Save £200 per Black Friday Booking when you Spend £2,500
- Freemans - 20% off orders
- The Fragrance Shop - Up to 60% off plus Exclusive 15% off Selected Fragrances
- Boots.com - 15% off when you Spend £40 on Selected Baby Favourites
- Shein - Save £25 off Orders
- Manchester United - Up to 10% off orders
- La Redoute - Up to 30% off orders
- Amazon.co.uk - Up to 20% off Orders with Amazon Vouchers
- Shein - Save 15% off Orders
- White Fox Boutique - Black Friday: 30% off Everything
Based on data from Savoo.co.uk
