Black Friday 2025: The Biggest Tech Retailers to Watch
First Published 09/06/2019. Updated 17/10/2025
Although Black Friday sale events have massively diversified in recent years, tech deals are still at the forefront of the biggest sales event of the year. It goes without saying we all love the fabulous fashion deals and tantalising travel offers at the end of November, but it seems we’re all still a sucker for the latest tech - especially when it’s discounted. This year, we’ve rounded up our favourite tech retailers so you know where to look for the biggest and best deals.
Argos
As one of the UK’s best-loved catalogue stores, Argos is one of the key players when it comes to awesome Black Friday offers. In past years, they’ve reported upwards of 75 million hits to their website on Friday alone. This year, we’re expecting their deals to go live around 9pm on the Thursday night, and with big brands like Bose, Apple, and Samsung in the mix we’re certain you won’t want to miss out this year.
In 2024, Argos started Black Friday early, with the first deal dropping on 14th November. One of the standout offers was £200 off big-ticket orders. The biggest tech offers were held back until closer to the day, though, Argos continued its trend of launching early - with lots of deals on home appliances to headline gadgets.
Top Argos tip:
Head over to the Argos Black Friday page or register for the mailing list ahead of time to be the first to hear about their plans for the big day. Whether it’s outstanding deals on consoles or a flash sale on desktop PCs, this is the easiest way to make sure you don’t miss out on the best discounts.
Amazon
It goes without saying that epic deals will be flowing fast and heavy over at Amazon throughout the Black Friday period. Known for their infamous lightning deals and daily deals, Black Friday is set to be even bigger and better with eye-watering discounts across Amazon’s own Alexa smart home devices, as well as top brand tech and electricals.
Last year, Amazon's Black Friday sale began on November 21st offering discounts of up to 70% during the official sale period, with lightning deals available on Alexa devices, Kindle bundles, and popular electronics. As is customary, Amazon's own brands were prominent in the sale, but there were also significant discounts on top brands in the home, gaming, and smart tech categories.
Top Amazon tip:
Visit price comparison site CamelCamelCamel before purchasing to find out Amazon’s price for your purchase throughout the year. Find out if it’s a great deal in a matter of seconds and avoid being trumped by dud deals.
ao.com
This online electricals giant is no stranger to a cracking Black Friday event. This year they’re promising mammoth deals on thousands of top brand electronics, appliances and gadgets. Plus, as ao.com is an online-only retailer, you can guarantee you truly are getting the best discounts every time - whether that’s on dishwashers, televisions or fridge freezers.
AO.com's official Black Friday Sale started on Black Friday itself. But it did launch its Early Black Friday promotions in mid-October. One of the standout offers included discounts of up to £350 on selected products, providing excellent value on premium appliances, laptops, and smart home technology. Remember ao.com price match throughout the Black Friday period, so you’re guaranteed the best possible deal every time. All you need is the product number, price, and details of where you’ve found it cheaper.
Top ao.com tip:
Don’t be dazzled by the sheer number of mega deals, have a read of their fantastic Black Friday savings tips guide to find out how to maximise your savings on the big day. Tips include instructions on how to make a wishlist ahead of time and further details on their price match guarantee.
Currys
There’s plenty of great reasons to head over to Currys this Black Friday. Their Black Tag event is expected to be bigger and better than ever, with mammoth discounts promised across top brand laptops, kitchen gadgets, televisions, tablets and more. This year’s hottest deals are likely to include the latest consoles from Xbox and Playstaion, 4K ultra HD televisions and innovative vacuum cleaners.
Last year, Currys launched its Black Tag Event in mid-November, offering a variety of early bird deals. This timing is typical for Currys, and we anticipate that the Black Tag Event will again begin in mid-October this year. It will likely include discounts on TVs, laptops, and audio equipment.
Top Currys PC World tip:
In previous years, the electronics megastore has processed around 14 orders a second during their peak shopping period at around 9.15am. Set your alarms and get online early to make the most of the best deals and quickest shopping experience. Bookmark their Black Friday page ahead of the day so you can get right to it as soon as deals go live.
GAME
If you’re a fiend for the latest releases and consoles, you won’t want to miss GAME’s Black Friday offering this year. Last year they put a sharp end to all confusion, promising gaming geeks the best deals from the get go. From fantastic value console bundles to dramatic price cuts on best-selling games, get set for awesome deals across Nintendo, Playstaion and Xbox devices.
GAME's 2024 Black Friday sale started in late November with discounts of up to 89% off certain titles. The most games fell into the 20-50% off range. We expect Black Friday 2025 to bring the same discounts for gaming fans.
Top GAME tip:
Register for the GAME newsletter before the big day to find out everything you need to know about their Black Friday deals. Whether you’re team PlayStation or Xbox, one thing that’s certain is you seriously won’t want to miss out on these epic discounts.
John Lewis
The iconic high street department store seriously didn’t hold back on last years event. With staggering discounts across electricals, furniture, fashion, and beauty, it comes as no surprise that 2023 was a strong Black Friday for John Lewis with Black Friday shoppers previously ordering 5.5 products every second.
John Lewis launced its toy sale early, offering discounts of up to 75% off beginning on October 9th. Although this wasn't specifically a tech sale, it does establised a trend for another season of significant discounts across various categories. Last year Samsung TVs were massively reduced by up to £300 and Apple Airpods (4th Generation) were slasshed by 10%. Based on this, we expect it's likely tech and electronics to feayiure heavily, and we expect those early deals.
Top John Lewis tip:
John Lewis has an Everyday Quality & Value policy. It means that all John Lewis customers will benefit from great prices everyday, without having to shop around. With a more proactive approach to leading on great value, you should find that their prices remain ultra competitive during Black Friday. You’ll also enjoy the added bonus of an extended warranty on selected electricals too!
